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Marketing Scout

Find Publishers Creating SEO Content

Publishers running SEO-led editorial ship volume the rest of the content world doesn't see. The ones increasing output without proportional headcount are the buyers most open to research and drafting tooling. This playbook ranks the universe by the trajectory of their content investment.

The problem

Public ranking and traffic data tells you who wins SERPs today. It doesn't tell you who's scaling production, hiring editors, or expanding into adjacent clusters. Without those forward signals, outbound calls into accounts that solved the problem six months ago.

How DataChi runs it

DataCHI tracks publishing cadence, topic clustering, and team growth across the publisher set, then ranks by output trend and cluster expansion. Each record carries the topics the publisher is leaning into, the CMS in use, and the editorial roles posted in the last quarter.

What's included

  • Publishing cadence with quarter-over-quarter trend
  • Topic cluster and keyword footprint analysis
  • Team-growth inference from job posts and bylines
  • CMS and content stack detection
  • Ranked output with the evidence behind each ranking
  • Continuous refresh as new clusters appear

Who it's for

AI writing tools, SEO platforms, content research vendors, and editorial operations software.

Outcomes

  • Publisher prospects ordered by likelihood to expand spend
  • Outbound tied to the clusters the publisher is investing in
  • TAM that grows as new editorial teams enter the data

Ready to run Find Publishers Creating SEO Content with DataChi?

See the playbook in action with your data, your stack, and your team.

Book a 20-minute demo