Social Media Asset Pipeline
The social calendar wants twelve assets a week across four platforms in three aspect ratios. Design wants to spend Monday on the rebrand work, not on resizing a quote card for LinkedIn, Instagram, X, and TikTok. This playbook handles the templated work end to end and routes the rest to design with the context they need.
The problem
The social team either ships off-brand DIY visuals in Canva to hit the calendar, or the calendar slips while design clears the queue. The sizing matrix alone — square, vertical, story, OG, header — turns one approved concept into six exports that nobody enjoys producing.
How DataChi runs it
DataCHI pairs a template library bound to your brand tokens with brand-safe AI image generation for the off-template asks. Every output runs through the brand rule set, exports in every required platform size from a single source, and posts directly to your scheduler. Anything outside the guardrails goes into the design review lane with a clear reason.
What's included
- Template library bound to brand colour tokens, type ramp, and logo lockups
- Brand-safe AI generation with prompt guardrails and rejected-output logging
- Single-source export across the platform sizing matrix
- Approval lane for off-template assets with reason codes
- Direct publish to Buffer, Later, Sprout, and Hootsuite
- Performance feedback into the template library so winners get reused
Who it's for
Social managers, content leads, and brand designers who own the calendar but can't personally produce every export it asks for.
Outcomes
- Social calendar held without weekly design escalations
- Templates that improve as performance data accrues
- Design hours moved off resizing and onto the work only design can do
Related Marketing playbooks
Ready to run Social Media Asset Pipeline with DataChi?
See the playbook in action with your data, your stack, and your team.
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