Lead Nurture Drip
Most leads who raise a hand aren't ready to buy this quarter. They might be next quarter, or three quarters from now. The job is keeping that cohort engaged with content that adapts to what they actually read, then handing them to sales the moment intent spikes.
The problem
Calendar-driven drip sends identical content regardless of what the lead has done. By month three, half the list has gone silent and the other half has marked the sender as spam. The leads who would have converted on a different angle never see it.
How DataChi runs it
DataCHI tracks per-lead behaviour (pages visited, content downloaded, role changes, company news) and rotates content based on what's actually pulling engagement. When intent re-spikes (a return visit to pricing, a new role inside the buying committee, an event registration), the lead routes to sales with the full behavioural trail attached.
What's included
- Per-lead content rotation driven by behaviour
- Intent scoring updated on every meaningful action
- Role-change and company-news re-engagement triggers
- Coordinated email and LinkedIn touches with cadence-collision checks
- Handoff rules that send hot leads to sales with full context
- Deliverability and reputation safeguards on the sending domain
Who it's for
Marketing, demand gen, and lifecycle teams running long-cycle B2B pipelines.
Outcomes
- MQL-to-SQL conversion on leads that would have aged out on a static drip
- Unsubscribe and complaint rates that don't kill sender reputation by quarter four
- Sales handoffs that arrive with the behavioural trail attached, not a stale lead score
Ready to run Lead Nurture Drip with DataChi?
See the playbook in action with your data, your stack, and your team.
Book a 20-minute demo