WhatsApp Outreach Sequence
In LATAM, MEA, SE Asia, and India, WhatsApp is where business gets done. This playbook runs cadences through a BSP integration, manages your approved HSM templates, and keeps every conversation inside the 24-hour service window so the per-conversation pricing math actually works.
The problem
Teams stand up WhatsApp by gluing a personal number to a shared inbox. Templates get sent without category approval, opt-out language never makes it into the footer, and the BSP suspends the sender three weeks in. Reply quality is high right up until the account is gone.
How DataChi runs it
DataCHI runs WhatsApp as a first-class channel through your BSP of choice (Twilio, 360dialog, MessageBird, or Meta direct). Marketing and utility templates are submitted, versioned, and routed by use case. Opt-in is captured at the source and respected on every send. Conversations moving outside the 24-hour window are flagged before they trigger a fresh session charge, and replies thread back to one record per contact.
What's included
- BSP integration with Twilio, 360dialog, MessageBird, or Meta Cloud API
- HSM template submission, versioning, and category routing
- Opt-in capture, suppression lists, and footer-level opt-out handling
- 24-hour service window tracking with session-cost visibility
- Per-region language and timing rules with quiet hours respected
- Two-way threading with handoff to a human agent on intent signals
- MAU and conversation-pricing reporting per template and campaign
Who it's for
Sales, CS, and lifecycle teams operating in WhatsApp-first regions who want the channel managed by someone who has actually configured a BSP before.
Outcomes
- Sender reputation that survives the first month at volume
- HSM templates approved, versioned, and routed from one place
- Per-conversation costs that match the original budget model
- Inside-the-24-hour-window replies actually counted as service messages
Related Operations playbooks
Find Companies Using Zapier/Make
Teams whose Zap library has outrun the person who built it.
Read playbook →CRM Data Cleanup
Hygiene on a schedule, with exceptions routed to a named owner.
Read playbook →Find Accountants Doing Manual Data Entry
Firms keying receipts by hand, identifiable from public signal.
Read playbook →Ready to run WhatsApp Outreach Sequence with DataChi?
See the playbook in action with your data, your stack, and your team.
Book a 20-minute demo