Champion Nurture
Your strongest champion from last year is probably interviewing somewhere new right now. This playbook keeps a quiet, low-frequency touch on every named champion in your CRM so the relationship survives a role change, a reorg, or a 14-month gap between deals.
The problem
Teams close a deal, log the win, the champion drops out of every cadence. When that person resurfaces at a new logo, the AE who was on the original deal usually doesn't know. The relationship is real. The system loses it. The rep starts cold against an account they should have walked into warm.
How DataChi runs it
We tag every champion you name on a deal, watch LinkedIn and the open web for job-change signals, and run a quarterly low-touch nurture in the background. The cadence is light — a useful piece of content, a milestone note, a check-in tied to something specific. When a champion lands somewhere new, the original AE gets a Slack ping with a drafted re-intro the same day.
What's included
- Champion tagging at the deal level with relationship context
- Job-change monitoring across LinkedIn and the open web
- Quarterly nurture calibrated to relationship depth
- Same-day alerts on new-role landings with a drafted re-intro
- Multi-deal pipeline tracking against a single named relationship
Who it's for
AEs, sales managers, and CROs who lose track of named champions the second a deal closes.
Outcomes
- Warm at-bat at the next logo your champion takes a job at
- Multi-deal LTV on a single named relationship
- Win rates that hold against incumbents on champion-led deals
Ready to run Champion Nurture with DataChi?
See the playbook in action with your data, your stack, and your team.
Book a 20-minute demo